Commercial data

Turn scattered data into sales opportunities

Sales Hub detects buying patterns, clients with potential, cross-selling opportunities, seasonality and commercial arguments from the data your company already has.

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It's not about having more reports. It's about knowing where to act.

Sales HubSales Hub

See.Understand.Prioritize.Act.

Commercial data shouldn't stay in spreadsheets, isolated reports or presentations nobody reads. Sales Hub turns it into clear signals so leadership, marketing and sales know what's happening and what to do next.

Having data doesn't mean having clarity

Information is usually split across spreadsheets, ERPs, CRMs and reports with different criteria. Sales Hub unifies it into a common read.

Before
  • Scattered data
  • Rarely-used reports
  • Invisible opportunities
  • Poorly prepared visits
  • Decisions by intuition
  • Generic scripts
With Sales Hub
  • Clear signals
  • Prioritized clients
  • Detected opportunities
  • Visits with context
  • Decisions with data
  • Personalized arguments

What Sales Hub does

It organizes your data to see patterns, detect opportunities and prepare better sales conversations.

01

Detects signals

Finds changes, drops, repetitions and opportunities that go unnoticed in a manual read.

02

Prioritizes clients

Helps decide which clients, areas, channels or products need more commercial attention.

03

Activates arguments

Turns data into useful messages to prepare visits, meetings and commercial actions.

04

Connects teams

Aligns sales leadership, marketing and sales around the same read of the business.

Every data point can become a signal

A signal isn't just a number. It's a cue to decide what to do.

Client with declining activity
High
Has reduced purchases vs their usual behavior.
Review the reason and prepare contact.
Product with hidden potential
Medium
Good adoption in similar clients, low penetration in this segment.
Activate a commercial recommendation.
Cross-selling opportunity
High
Those who buy A usually buy B, but this client doesn't yet.
Prepare a cross-sell argument.
Seasonal pattern
Medium
Demand rises in certain months or campaigns.
Prepare activation before the peak.
Client loyal to a category
Medium
Buys a product family recurrently.
Propose expanding the range.
Growing area
Medium
A region or channel shows better-than-average trends.
Review what works and replicate it.
Product at risk
High
Losing rotation, visibility or recurrence.
Review script, channel or activation.
Client without recent follow-up
Medium
No commercial activity recorded in a relevant period.
Plan a visit or contact.
Strategic account declining
High
Relevant client with a progressive drop.
Prepare a recovery plan.

Explore opportunities from different angles

Look at the business by client, product, area, channel, time of year or commercial action.

What you explore

Declining activityGrowth potentialNo follow-upRecurringLow penetrationUpsellingRisk

What it helps decide

Who to contact first and with what argument

What you explore

GrowthLow rotationComplementaryCross-sellSeasonalityAdoptionStrategic priority

What it helps decide

Which product to push, where and with what message

What you explore

Growing areasDeclining areasLow-conversion channelsPotentialDifferences by territory

What it helps decide

Where to focus commercial resources and which markets to review

What you explore

SeasonalityCampaignsLaunchesDemand peaksDown periodsRepurchaseKey dates

What it helps decide

When to trigger a commercial or marketing action

What you explore

Prepare visitRecover clientActivate cross-sellCreate argumentLaunch campaignPrioritize portfolioGenerate alert

What it helps decide

What the most useful next step is for the team

The tool answers commercial questions, it doesn't pile up charts

These are some of the questions Sales Hub helps answer.

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Which clients are buying less than before?

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Which clients have the most potential?

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Which products could be sold together?

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What opportunities aren't we seeing?

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Which areas are growing?

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Where are we losing activity?

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Which products work best by channel?

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Which client should the team visit first?

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What argument to use in the next visit?

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What pattern repeats each season?

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What campaign to prepare before the peak?

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Which signals should become an alert?

A clear read to go from data to action

It's not about showing all the data, but about highlighting the parts that help you decide.

Sales Hub · Commercial read
Updated today · 142 accounts
SummaryClientsProductsAreas
Open signals
24
+6 this week
Clients to review
12
high priority
Cross-selling
8
+3 new
Accounts at risk
5
need a plan

Portfolio trend

Active · New
Jan
Feb
Mar
Apr
May
Jun
Next best action

Contact Distribuciones Nord

18% drop in purchases this quarter. Strategic account with a stable history.

Prepare visit
Priority signals
Farmacia Centre · no orders 6 weeksHigh
Grupo Vall · cross-sell derma rangeHigh
Levante area · growth +12%Medium
Product Nx · low rotation retail channelMedium

The best way to understand it is to ask the agent

Ask what data Sales Hub can analyze, what opportunities it detects or how it helps prepare a commercial visit better.

The agent will answer about Sales Hub and its possible applications in your context.

Measure to decide better

Not just how much you sell: also which signals explain where the business can grow.

Outcome metrics

Sales per client
Trend, concentration and activity changes.
Sales per product
Products that grow, fall or need activation.
Margin / priority
Prioritize opportunities by value to the business.
Purchase frequency
Recurrence, churn or repurchase moments.
Average ticket
Accounts with upselling potential.
Product penetration
Which categories aren't yet in certain clients.

Commercial process metrics

Clients visited
Commercial activity and portfolio coverage.
Clients without follow-up
Accounts that need attention.
Open opportunities
Signals pending work.
Arguments used
Which messages are being activated.
Completed actions
Whether signals turn into action.
Time to contact
How long the team takes to act.
Conversion by action
Which action type drives the best response.
Trend by segment
Compare by client, area, channel or type.

A tool for those who decide and act

Each profile gets the read they need.

Sales leadership

Where the potential is, which accounts need attention and which signals to turn into action.

Sales manager

How to prioritize team, territory, clients and follow-up.

Sales rep

What to say, who to visit and which opportunity to prepare.

Marketing

Which messages, products or campaigns to activate.

Trade marketing

How to connect product, channel, point of sale and opportunity.

General management

A clear read of the business without getting lost in scattered reports.

Where it adds the most value

Some common use cases. Expand each one.

Preparing commercial visits
The rep arrives with history, opportunities, recommended products and relevant arguments.
Client recovery
Detects clients who reduced activity and helps prepare a recovery conversation.
Cross-selling
Identifies complementary products or buying patterns to expand the relationship.
Portfolio prioritization
Helps decide which accounts need attention first by potential, risk or value.
Campaign activation
Connects commercial signals with marketing or trade actions.
Product launches
Identifies clients, segments or channels where a new product makes most sense.
Seasonality
Anticipates demand moments and prepares actions before the peak.
Sales leadership
Offers a global read to understand where the business grows or loses momentum.

From signal to conversation

Each Sales Hub signal can become an AI Roleplay practice.

Client with declining activity
Prepare a recovery conversation
Complementary product not sold
Create a cross-sell argument
Strategic account at risk
Train a roleplay before the visit
Product launch
Prepare the script for the team
Price-sensitive client
Practice the value objection
Connect with AI Roleplay

You don't need the perfect system to start

We work with the available data and build a first useful read.

Sales

Client, product, date, amount, recurrence

Clients

Segment, area, channel, type

Products

Category, family, priority, margin

Commercial activity

Visits, meetings, follow-up

Campaigns

Actions, periods, objectives

CRM / ERP

Commercial information you already have

We design Sales Hub from your data and decisions

We don't start from a closed template, but from how you sell and what decisions you want to improve.

01

We understand the business

We analyze products, clients, channels, teams and commercial objectives.

02

We review the data

We see what information exists, where it is and its quality.

03

We define key questions

We agree on which questions Sales Hub should help answer.

04

We design the views

We create dashboards, signals and visualizations for each profile.

05

We turn data into action

We translate patterns into priorities, alerts, arguments or recommendations.

06

We improve with real use

We adjust based on feedback, new needs and commercial learning.

From scattered reports to commercial signals

What changes when data works for the team.

Before
  • Data in spreadsheets
  • Reports reviewed too late
  • Visits with little information
  • Cross-selling by intuition
  • Leadership with a partial view
  • Marketing disconnected from sales
  • Clients at risk detected too late
After
  • Clear signals to act on
  • Alerts when an opportunity appears
  • Meetings with context and arguments
  • Opportunities detected by pattern
  • An integrated read of the business
  • Campaigns connected to signals
  • Priority accounts visible

Shall we make your data work for the sales team?

Tell us what commercial information you have and what decisions you want to improve. We can start with a first read of clients, products or opportunities.

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