New profiles around AI
As companies bring AI into everyday processes, profiles are appearing that did not exist with this clarity a few years ago: prompt quality leads, agent trainers, automation analysts and adoption specialists.
These roles blend technology with communication, operations, data and customer knowledge. Their value lies in making sure AI works with context, clear boundaries and constant learning.
Which roles AI is creating
Automation does not only remove tasks: it also creates new functions to design, control and improve the systems. Tap each role to see what it brings.
What the work is made of
Although they sound very technical, these roles are hybrid: they combine diverse competencies beyond pure technology.
- Indicative composition of competencies; representative figures.
A constructive reading
The constructive reading matters: AI can absorb repetitive tasks, but it also creates room for jobs oriented around judgement, coordination and the improvement of systems that multiply human work.
Human-in-the-loop oversight stops being an abstract idea and becomes a formal position in many operations.
The goal is not to replace people, but to relocate their talent where it adds the most value.
Is your team ready for the new AI roles?
A quick 4-question test to see how prepared your organization is in AI talent and training. It is not a formal diagnosis, but it helps prioritize.
Does someone on your team have clear responsibility over AI?
The talent of Barcelona and Catalonia
Barcelona and Catalonia have a critical mass of bilingual, technical talent that positions them well to lead these roles in Europe. The proximity between business, training and community accelerates the creation of these profiles.
Continuous training is key: AI moves fast and teams need permanent upskilling to keep judgement ahead of the tool.
Looking ahead
The labor market is not only reorganized by automation: it is also enriched with new functions. Companies that invest in these roles will turn AI into a team advantage, not a threat.
“AI absorbs repetitive tasks, but opens jobs oriented around judgement, coordination and improving the systems that multiply human work.”



